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We help firms seize investment opportunities in an rapidly changing world, leading the change to
make a positive difference in the word and generate unprecedenced value

Primus Capital facilitates investment and fundraising opportunities for potential projects involving private and government sector clients. We can play a crucial role in matching investors capital with projects seeking financial support. We provide comprehensive services to clients in the areas of fund raising, buy-side advisory, sell-side advisory, and due diligence. With a team of seasoned professionals and extensive industry expertise, Primus Capital is committed to delivering tailored solutions that meet the unique needs of their clients.

We also provide buy-side advisory services, helping clients identify and evaluate potential acquisition targets. We advise clients on negotiation strategies and support them throughout the acquisition process. On the sell-side, we assist clients in selling their businesses or divesting specific assets. We leverage our extensive network, and transaction experience to identify potential buyers, conduct valuations, prepare confidential information memorandums, and negotiate favorable terms on behalf of their clients.

Value Proportion

Growth

Our growth solutions propel your business by leveraging industry and government networks. We co-develop tailored strategies, ensuring sustainable success and future opportunities.

Strategy & Monitoring

We provide strategic guidance and personalized 1-on-1 mentorship with industry leaders, offering insights and support to refine your strategy and achieve your business goals.

Sourcing Clients

We help source clients by creating investor outreach and offering financial modeling and growth projections. We also analyze co-investment opportunities to attract the right partners for growth.

New & Noteworthy

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Policy Square: In Conversation on India's budget 2024.
Learn more
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Budget analysis for MCCI members
Explore our latest thinking
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Primus in the News: Indian banks need to quell a looming threat as savers flock to stocks
Explore our collaboration with ET

Combined Capabilities

Our due diligence services cover all critical aspects of a transaction, including commercial, financial, transaction-specific, legal, and tax considerations. We leverage sector experts to provide a thorough commercial assessment, ensuring that every detail is examined. Our financial and legal teams conduct rigorous reviews to mitigate risks, while our tax experts ensure compliance and optimize the transaction structure for your benefit, and due diligence agencies

Our due diligence services cover all critical aspects of a transaction, including commercial, financial, transaction-specific, legal, and tax considerations. We leverage sector experts to provide a thorough commercial assessment, ensuring that every detail is examined. Our financial and legal teams conduct rigorous reviews to mitigate risks, while our tax experts ensure compliance and optimize the transaction structure for your benefit, and due diligence agencies

Our due diligence services cover all critical aspects of a transaction, including commercial, financial, transaction-specific, legal, and tax considerations. We leverage sector experts to provide a thorough commercial assessment, ensuring that every detail is examined. Our financial and legal teams conduct rigorous reviews to mitigate risks, while our tax experts ensure compliance and optimize the transaction structure for your benefit, and due diligence agencies

Our due diligence services cover all critical aspects of a transaction, including commercial, financial, transaction-specific, legal, and tax considerations. We leverage sector experts to provide a thorough commercial assessment, ensuring that every detail is examined. Our financial and legal teams conduct rigorous reviews to mitigate risks, while our tax experts ensure compliance and optimize the transaction structure for your benefit, and due diligence agencies

Our due diligence services cover all critical aspects of a transaction, including commercial, financial, transaction-specific, legal, and tax considerations. We leverage sector experts to provide a thorough commercial assessment, ensuring that every detail is examined. Our financial and legal teams conduct rigorous reviews to mitigate risks, while our tax experts ensure compliance and optimize the transaction structure for your benefit, and due diligence agencies

Featured Impact

Strategy & Policy Advisory for Global A&D Firm
Strategy & Policy Advisory for Global A&D Firm

Assisting a global A&D firm with their India plans by strategy and position mapping, a 5-year action plan, highlighting collaboration opportunities.

Growth Strategy & Sector Diligence for Key Player
Growth Strategy & Sector Diligence for Key Player

Assisting a conglomerate towards mapping strategies in the sector while identifying new markets and product lines.

Mapping the Indian Value Chain Sector
Mapping the Indian Value Chain Sector

A pan-India exercise to map the entire value chain of the sector in India while identifying areas requiring focus and interventions.

Entry Strategy for Global Automotive Firm
Entry Strategy for Global Automotive Firm

Working with a global automotive firm with respect to their India plans for the defence sector through policy advisory, market scoping and sizing.

Explore our client stories →

Capital Insights

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Primus Reports | 05 August 2024
Industry s Perspective on India's AI Framework
Discover how the paramount principles of ethical AI shape the future of AI in India and the operational requisites needed to accelerate an ethical AI ecosystem.
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Primus Op Eds | 23 July 2024
Maximising the Education Budget 2024
Budget 2024’s emphasis on the education sector and on increasing the allocations for infrastructure to enhance accessibility for students with disabilities.
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Primus Reports | 22 July 2024
Indias 2024-25 Budget Analysis
Explore the transformative Union Budget 2024 25 from a macro and micro level lens to understand how it charts its course toward Viksit Bharat, with insights from 50 industry experts.

Leadership Team

Sameer Jain

Sameer Jain

Managing Director

Avijit Dhar

Avijit Dhar

Vice President & Chief Technology Officer

Prateek Gupta

Prateek Gupta

Vice President

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