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We work with India's largest companies-helping several become global champions-and with smaller, dynamic ones looking to mobilize change and accelerate sustainable and inclusive growth. We partner with government leaders to help drive growth and build capabilities.

Primus India is home to experts across each of the firms key industries and capabilities. We enjoy a particularly strong reputation within Indias private equity consulting space, having reviewed a majority of our local markets large scale private equity deals.

We are honored to be recognized as a Great Place To Work®. We foster a community of high achieving, motivated individuals by creating a fun and healthy work environment. We encourage curiosity, a results driven mindset, and an open, approachable attitude. We promote team-building efforts and organize social events.

Our insights are shaped by leading industry experts, cutting-edge digital and analytics tools, and our decades of experience serving the worlds largest corporations. We re focused on nourishing a diverse, dynamic, and inclusive culture with a strong emphasis on building strong relationships with our teams and valued clients

Latest Strides

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Policy Square: In Conversation on India's budget 2024.
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Budget analysis for MCCI members
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Primus in the News: Indian banks need to quell a looming threat as savers flock to stocks

In the Community

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10 July 2024

Great Place to Work: Celebrating our diversity

10 April 2024

Brokerages hope that FM does not increase STT and LTCG in budget

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10 May 2024

Brokerages hope that FM does not increase STT and LTCG in budget

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10 June 2024

Brokerages hope that FM does not increase STT and LTCG in budget

10 July 2024

Brokerages hope that FM does not increase STT and LTCG in budget

Impact Stories

Strategy & Policy Advisory for Global A&D Firm
Strategy & Policy Advisory for Global A&D Firm

Assisting a global A&D firm with their India plans by strategy and position mapping, a 5-year action plan, highlighting collaboration opportunities.

Growth Strategy & Sector Diligence for Key Player
Growth Strategy & Sector Diligence for Key Player

Assisting a conglomerate towards mapping strategies in the sector while identifying new markets and product lines.

Mapping the Indian Value Chain Sector
Mapping the Indian Value Chain Sector

A pan-India exercise to map the entire value chain of the sector in India while identifying areas requiring focus and interventions.

Entry Strategy for Global Automotive Firm
Entry Strategy for Global Automotive Firm

Working with a global automotive firm with respect to their India plans for the defence sector through policy advisory, market scoping and sizing.

Explore our client stories →

Featured Insights

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Technology, Media and Telecom
Industry’s Perspective on India’s AI Framework
Discover how the principles of ethical AI shape the future of AI in India and the operational requisites needed to accelerate an ethical AI ecosystem.
Image 1
Technology, Media and Telecom
Industry’s Perspective on India’s AI Framework
Discover how the principles of ethical AI shape the future of AI in India and the operational requisites needed to accelerate an ethical AI ecosystem.
Image 1
Technology, Media and Telecom
Industry’s Perspective on India’s AI Framework
Discover how the principles of ethical AI shape the future of AI in India and the operational requisites needed to accelerate an ethical AI ecosystem.
Image 1
Technology, Media and Telecom
Industry’s Perspective on India’s AI Framework
Discover how the principles of ethical AI shape the future of AI in India and the operational requisites needed to accelerate an ethical AI ecosystem.
Image 1
Technology, Media and Telecom
Industry’s Perspective on India’s AI Framework
Discover how the principles of ethical AI shape the future of AI in India and the operational requisites needed to accelerate an ethical AI ecosystem.
Image 1
Technology, Media and Telecom
Industry’s Perspective on India’s AI Framework
Discover how the principles of ethical AI shape the future of AI in India and the operational requisites needed to accelerate an ethical AI ecosystem.

Local Experts

Sameer Jain

Sameer Jain

Managing Director

Avijit Dhar

Avijit Dhar

Vice President & Chief Technology Officer

Prateek Gupta

Prateek Gupta

Vice President

United by our values and our drive to deliver change.

"Building high performing teams and engineering cultures is where I thrive. I believe if you focus on people, they can build amazing things."

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